Live, Love, Launch…
Tada! It’s here. The new Besida has arrived. After pushing back our relaunch date for nearly a month, I can stop hyperventilating.
Besida has grown considerably since our birth in 2015, when we began with just 7 styles. This brand matures daily and I’m humbled to ride along for the journey.
2018, so far, has been our most expansive year. We officially began in-house production at our Besida factory located in Benin City, Nigeria. Our studio currently employs a staff of five dedicated and talented tailors.
We now have an official logo! When Besida first launched, I knew absolutely nothing about the power of branding. I just wanted women to wear fun and edgy clothes. It wasn’t until my graphic designer, Osmond Curtis, approached me with some ideas this year, that I really took it seriously. I hope the new insignia will one day have a powerful and symbolic association connected to people’s memory.
Pop-Up Shops and Trunk Shows
Our pop up shops this year have allowed customers to shop the brand in person, and not just online. We’ve locked in dates for more events throughout the year. Check them out here.
New Look, Same Principles
Although we’re changing many things, here’s what we will never alter: producing our designs in Nigeria, providing our workers with fair, living wages, and ensuring excellent service for our customers.
I hope you enjoy our new upgrades.