Why is it that choosing the ethical option for clothing seems to come with a higher price tag or feels like a luxury rather than the norm? Is it really impossible for sustainability and profitability to work hand-in-hand in the fashion industry?
As a fashion entrepreneur and the founder of Besida, I’ve asked myself these same questions. Many believe sustainable fashion is expensive and unscalable, a path that only a few can afford. But through my journey of building a brand rooted in African-inspired, sustainable designs, I’ve discovered that this doesn’t have to be the case. Sustainability and profitability can coexist, and today, I’m excited to share a few insights from my experience.
The Myth: Sustainability Means High Costs
It’s true that producing sustainable fashion often requires more intentionality. Using eco-friendly materials, paying fair wages, and reducing waste can feel daunting, especially for small businesses. But here’s what I’ve learned: when you design with sustainability at the core, it’s not just about spending more, it’s about spending smarter.
For example, at Besida, we prioritize quality over quantity. In using durable fabrics and timeless designs, we create pieces that last longer, reducing the need for constant replacements. This approach may cost more upfront, but it saves money (and resources) in the long run for both the brand and the customer.
Scaling Sustainably: Start Small and Local
Another misconception is that sustainable fashion can’t scale. But scalability doesn’t have to mean mass production. At Besida, we’ve embraced small-batch production and local partnerships. By working with artisans in Nigeria, we not only support the local economy but also maintain better control over our supply chain. This approach allows us to grow steadily without compromising our values.
Simple Steps for Sustainable Profitability
If you’re a fashion entrepreneur looking to balance sustainability and profitability, here are a few tips that worked for me:
- Focus on Quality: Create timeless pieces that people will want to wear for years.
- Partner Locally: Collaborate with local artisans and suppliers to reduce costs and support communities.
- Tell Your Story: Be open about your sustainability efforts. Customers appreciate authenticity.
- Start Small: You don’t have to go all-in at once. Small, intentional steps can make a big difference.
So, can sustainability and profitability coexist? Absolutely. At Besida, we’re proof that with creativity and determination, fashion can be both beautiful and sustainable. And as more brands and consumers join this movement, we’re shaping a future where style and sustainability go hand-in-hand.
What are your thoughts on balancing sustainability and profit?
-Sophia