It's Giving Tuesday. From 11/29-12/4 Besida will donate a portion of Sales to fight the famine in The Horn of Africa. Read More

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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

Headbands Are Back: Here Are 5 Tips To Wear Them With Your Everyday Spring Outfits

March 1, 2022

We’ve all been there: You spend hours trying to put together the perfect outfit, only to realize that the final look is still missing a little something. If it was...

Besida Wins Stitch Fix Grant Program

February 3, 2022

Can we have a 30 second praise and hallelujah break for this announcement! I am so honored to share that Stitch Fix chose Besida as one of its six finalists...

Why Winning The AFROPUNK + Shopify Black Fashion Accelerator Is Emotional For Me

January 6, 2022

New Year. New Wins. I am so blessed to kick off 2022 with a journey I sincerely believe will propel Besida and supercharge our success. I am beaming with joy...

An African Girl’s Experience at Forbes 30 Under 30 Summit

November 11, 2021

Last month, I had the pleasure of attending the Forbes Under 30 Summit in Detroit. If you don’t already know, your girl made the Class of 2021 list under the...

3 Ways To Wear The Zaia Kaftan

October 28, 2021

Designed on a purple chiffon fabric with bursts of eccentric yellow patterns, the Zaia Kaftan is an eye catching, show stopping piece. However, the aesthetics are not the only captivating feature. The...

The Secret To Accessorizing: 4 Tips To Wear Your Accessories Like A Fashion Pro

October 11, 2021

Accessories are the key to making an outfit work for you. Alas, picking out the perfect accessories can sometimes present itself as quite an arduous task.