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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

How to Dress Up for a Party in 10 Minutes

July 21, 2025

You planned to turn heads at this party, outfit picked, hair laid, and makeup vision in mind. But then life happened. You got home later than expected, work drained your...

Wearing Confidence: How Besida Fashion Empowers Women Through Style & Culture

July 21, 2025

✨ You’re Not Just Wearing Fashion — You’re Wearing Confidence At Besida, we believe clothes do more than cover — they express culture, identity, and power. Before you say a...

A Little Thank You, Just for Being Here

July 14, 2025

👑 Join the Royalty Program — Because You Deserve to Be Celebrated If you’ve ever shopped with us, followed Besida online, or told a friend about your favorite piece —...

Can Thrifting Give You the Same Excitement as Luxury Purchases?

July 7, 2025

💫 Thrifting vs. Luxury: It’s the Feeling That Matters You know that Big Girl Energy™ — the rush you get after finally buying that luxury item you saved up for?...

What Your Besida Piece Would Say If It Could Talk

June 30, 2025

Rediscover Effortless Style with the Fea Reversible Wrap Skirt & Onalenna Convertible Set Say goodbye to boring outfits and hello to bold, everyday fashion. The Fea Reversible Wrap Skirt isn’t...

Our Grandmothers Were the Original Fashion Influencers

June 23, 2025

Honoring African Heritage Through Fashion: Inspired by Our Grandmothers Before trends and social media, African grandmothers were the original style icons. Their fashion was rooted in identity, heritage, and intention—from...