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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

A Little Thank You, Just for Being Here

July 14, 2025

👑 Join the Royalty Program — Because You Deserve to Be Celebrated If you’ve ever shopped with us, followed Besida online, or told a friend about your favorite piece —...

Can Thrifting Give You the Same Excitement as Luxury Purchases?

July 7, 2025

💫 Thrifting vs. Luxury: It’s the Feeling That Matters You know that Big Girl Energy™ — the rush you get after finally buying that luxury item you saved up for?...

What Your Besida Piece Would Say If It Could Talk

June 30, 2025

Rediscover Effortless Style with the Fea Reversible Wrap Skirt & Onalenna Convertible Set Say goodbye to boring outfits and hello to bold, everyday fashion. The Fea Reversible Wrap Skirt isn’t...

Our Grandmothers Were the Original Fashion Influencers

June 23, 2025

Honoring African Heritage Through Fashion: Inspired by Our Grandmothers Before trends and social media, African grandmothers were the original style icons. Their fashion was rooted in identity, heritage, and intention—from...

Ankara for the Office? Yes, Here's How

June 9, 2025

How to Wear Ankara to Work: Bold, Professional, and Culturally Stylish Gone are the days when Ankara prints were limited to weekends and special events. Today, modern African women are...

5 Fashion Staples Under $100 You’ll Wear on Repeat

June 2, 2025

Top 5 Must-Have African-Inspired Fashion Staples Under $100 Building a bold, beautiful wardrobe doesn't have to break the bank. At Besida, we believe in affordable fashion that’s versatile, vibrant, and...