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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

Women's History Month Highlight: The Rooted Life Podcast

March 8, 2023

As a brand, we believe that fashion is more than just clothes, it's an expression of who you are and what you stand for. That's why we are excited to...

CBS Mornings Features Besida Founder, Sophia Danner-Okotie

February 22, 2023

God's Best If you don't know, Sophia's enthusiasm for Besida is contagious."Our idea of what's great is nothing compared to God's best," she said at the end of the CBS interview...

Re-introduing Besida: African Garments with a Purpose

February 17, 2023

Hey Queens! We would love to re-introduce Besida to you. We love celebrating the beauty of African craftsmanship and creativity. And part of our goal is to impact our communities...

Celebrating Black Excellence with Angelo Moore: The Inspiring Journey of a Musician and Fashion Icon

February 15, 2023

Black History Month is a time to celebrate and recognize the black community's rich history and contributions. This Black History Month, we are highlighting the incredible and creative Angelo Moore....

Flora Reversible Wrap Skirt and Wrap Blouse - One Set, 3 Styles!

January 18, 2023

New piece alert!Introducing the Flora Reversible Wrap Skirt and Wrap Blouse. This reversible set gives you the ability to switch up your look with ease and wear the same pieces...

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5 Things To Do Before 2023

December 29, 2022

Hey Queens! Here are five things you can do before the end of the year to help you start 2023 off on the right foot:

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