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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

Essence Features Besida in Holiday Gift Guide

December 29, 2022

We are thrilled to announce that one of our signature pieces was featured in Essence Magazine's Holiday Gift List!

Besida African Print Shopping Experience

December 6, 2022

Atlanta Queens we heard you! On the 10th of December 2022, in collaboration with the renowned Atlanta-based premium lounge wear label KeenaBela Boutique we bring you a one-day Popup Shop...

Giving Tuesday: Famine Relief In The Horn Of Africa

November 29, 2022

If you don't already know, there is a deadly famine threatening the lives of Millions in the eastern countries of Africa. Somalia, Kenya, and Ethiopia have been hit the worst. Here's an...

How to be Grateful: A Pre-Thanksgiving Guide

November 20, 2022

Thanksgiving is just a few weeks away, and that means it's time to start thinking about what you're grateful for. It's easy to get caught up in the rush of...

Lifestyle Tip of the Day: How to Dress for Any Occasion

November 8, 2022

It is common to be clueless about what to wear on a date, for a major event or even for a casual hangout. You stare at your closet for hours,...

Headbands Are Back: Here Are 5 Tips To Wear Them With Your Everyday Spring Outfits

March 1, 2022

We’ve all been there: You spend hours trying to put together the perfect outfit, only to realize that the final look is still missing a little something. If it was...