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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

Thieves Broke Into Our Workshop. Here's How We're Doing.

December 12, 2023

As I mentally try to pick up the pieces, I think back on the journey I’ve had with Besida. This is my 8th year in business, although it feels like...

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Living Out Ur Dreams Through your Outfits

October 27, 2023

We totally get it – we've all had those moments standing in front of our closet, staring at our clothes, and thinking, "What on earth should I wear today that...

This Afrobe Boosted My Confidence While Speaking at A3C Festival

October 3, 2023

Wear Elegance with the Fea Print: Inspired by Peacock Feathers

September 20, 2023

Do you ever wonder what it's like to embody the sheer elegance of a peacock? The vibrant colors, the graceful poise, and that bold yet elegant aura - it's a...

Besida's Rume Convertible Styled by Our Silver Lady - Sarah Villery

September 20, 2023

We've got a story to share today that revolves around the incredible Sarah Villery. She's rewriting the rules of fashion and proving that age is just a number for style....

Four Successful People Who Started Their Careers Late

September 6, 2023

It's never too late to restart your career. Here are four successful people who you may know who started their career late. Watch this inspiring video from our Founder, Sophia...