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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

Lifestyle Tip of the Day: How to Dress for Any Occasion

November 8, 2022

It is common to be clueless about what to wear on a date, for a major event or even for a casual hangout. You stare at your closet for hours,...

Headbands Are Back: Here Are 5 Tips To Wear Them With Your Everyday Spring Outfits

March 1, 2022

We’ve all been there: You spend hours trying to put together the perfect outfit, only to realize that the final look is still missing a little something. If it was...

Besida Wins Stitch Fix Grant Program

February 3, 2022

Can we have a 30 second praise and hallelujah break for this announcement! I am so honored to share that Stitch Fix chose Besida as one of its six finalists...

Why Winning The AFROPUNK + Shopify Black Fashion Accelerator Is Emotional For Me

January 6, 2022

New Year. New Wins. I am so blessed to kick off 2022 with a journey I sincerely believe will propel Besida and supercharge our success. I am beaming with joy...

An African Girl’s Experience at Forbes 30 Under 30 Summit

November 11, 2021

Last month, I had the pleasure of attending the Forbes Under 30 Summit in Detroit. If you don’t already know, your girl made the Class of 2021 list under the...

3 Ways To Wear The Zaia Kaftan

October 28, 2021

Designed on a purple chiffon fabric with bursts of eccentric yellow patterns, the Zaia Kaftan is an eye catching, show stopping piece. However, the aesthetics are not the only captivating feature. The...