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Blog

Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

Besida Celebrates Curves In New Campaign

August 20, 2021

Rock Your Vibrant African Skirts This Summer With These 5 Tips

July 30, 2021

No matter if it’s spring, summer, fall, or winter, you can always trust a colorful African skirt to make you feel fabulous! But for now, let’s talk about summer. Once...

Jirin Collection

March 16, 2021

Jirin, meaning watch patiently, alludes to the endurance we’ve all had to experience during these unprecedented times worldwide. Marsha and Sabirah Oversized Shirt Dress The Jirin collection along with all...

3 Style Tips For Matching Your Face Mask To Your Outfit

December 31, 2020

Now that cities are reopening and we are out in public more often, we have all been faced with an unforeseen sartorial challenge: matching our face masks to our outfits....

3 Gifts For The African Print Lover

December 18, 2020

By Paris Jones We’ve rounded up our top 3 gift items perfect for gifting the ladies in your circle this holiday season, she’ll absolutely love them! Besida Cloth Mask Get...

Bettye Griffin - A Story Of Survival

October 7, 2019

By: Sophia Danner-Okotie Meet Bettye Griffin from Decatur, Georgia. She’s a 36 year breast cancer survivor. Mrs. Griffin was diagnosed with the disease when she was only 30 years old. This...