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Honesty, adventure, and ambition never go out of style. With our Founder Series, “Soar With Sophia,” we’re bringing you fashion advice, travel stories, and some Black girl magic – just for you.

How to be Grateful: A Pre-Thanksgiving Guide

November 20, 2022

Thanksgiving is just a few weeks away, and that means it's time to start thinking about what you're grateful for. It's easy to get caught up in the rush of...

Lifestyle Tip of the Day: How to Dress for Any Occasion

November 8, 2022

It is common to be clueless about what to wear on a date, for a major event or even for a casual hangout. You stare at your closet for hours,...

Headbands Are Back: Here Are 5 Tips To Wear Them With Your Everyday Spring Outfits

March 1, 2022

We’ve all been there: You spend hours trying to put together the perfect outfit, only to realize that the final look is still missing a little something. If it was...

Besida Wins Stitch Fix Grant Program

February 3, 2022

Can we have a 30 second praise and hallelujah break for this announcement! I am so honored to share that Stitch Fix chose Besida as one of its six finalists...

Why Winning The AFROPUNK + Shopify Black Fashion Accelerator Is Emotional For Me

January 6, 2022

New Year. New Wins. I am so blessed to kick off 2022 with a journey I sincerely believe will propel Besida and supercharge our success. I am beaming with joy...

An African Girl’s Experience at Forbes 30 Under 30 Summit

November 11, 2021

Last month, I had the pleasure of attending the Forbes Under 30 Summit in Detroit. If you don’t already know, your girl made the Class of 2021 list under the...